Print Ads: (Above 3) Class assignment for Triscuit crackers
Print Ads: (Above 2) Class assignment for the Stowaway phone case by Incipio
Print Ads: (Above 3) Class Assignment for Angie's Flavored Popcorns
Print Ads: (Above 2) Class assignment to create a new campaign for Heineken beer Facebook Page Design: (Above)
App Creation: (Above 8) Class assignment to create a new campaign for Heineken beer
Ambient Advertising: (Above 2) Outside and inside of the Heinekab taxi created for class assignment
Banner Ad: (Above) Class assignment created for the Heinekab App
The above class assignment was to create a new campaign for Heineken beer company. Heinekab was created since Heineken promotes responsible drinking habits. The application allows users to create a personal profile that tracks their progress. The user logs in to the app in order to call or order a Heinekab to pick them up after a night of drinking. The user can also scan the code, located inside each cab, to record their ride for a chance at coupons and discounts in the future.
The above class assignment was to create a new campaign for Heineken beer company. Heinekab was created since Heineken promotes responsible drinking habits. The application allows users to create a personal profile that tracks their progress. The user logs in to the app in order to call or order a Heinekab to pick them up after a night of drinking. The user can also scan the code, located inside each cab, to record their ride for a chance at coupons and discounts in the future.
About the Heinekab campaign:
- The user creates a personal profile that can be shared on social network sites (facebook, twitter, etc.)
- The profile displays in-app game high scores and the possibility of future discounts and coupons for Heinekab
- The user is able to scan the barcodes, located inside the taxi, to keep track of how many rides have been completed
- There are 4 in-app games to play that promote Heineken (Trivia, Kabbie, Stack 'em, and Hangman) These games can also be played on the touch screen panel located inside each taxi
- In the Trivia game users answer True or False "fun facts" about alcohol and alcohol consumption
- The Kabbie game is a driving simulation where the user races other players
- In Stack 'em the user attempts to stack as many Heineken bottles as possible without knocking them over
- Hangman is the classic word game that is played against other players
- Users can also "call a Kab" where they enter the number of passengers, the destination, and the "name" of their cab (which is displayed on top of the taxi on the LED display)
- While riding in the cab the user can play games, take photos, track their ride, and share information through social networks.
Mailer Design: (Above 2) Class assignment to design a mailer for the Bronx Zoo
Typography Design: (Above 2) Class assignment to design visually appealing posters for The Roots
Typography Design: (Above) Class assignment to design a visually appealing layout for typography
Print Ad: (Above) Poster Design promoting B5 flavored honey Packaging Design: (Above) Inside view
Packaging Design: (Above 2) Front and back designs for B5 flavored honey packets
Assignment was to take a letter (B) and a number (5) of our choice and create a product and package design for it
Assignment was to take a letter (B) and a number (5) of our choice and create a product and package design for it
Packaging Design: (Above) Class assignment to create a product and package design
Creative Design: (Above 2) Class assignment to develop a new use for a household product (A fork for a coat rack; a razor for a lawnmower)
3D Design: (Above 4) Class assignment to create a 3 dimensional cube using solid shapes (squares and triangles). Created by hand using card stock paper
Painting: (Above 4) Class assignment to paint an object (a button) as if it were made out of unusual materials.
(From left to right) Tin foil, crumpled paper ball, pebbles, tree trunk
(From left to right) Tin foil, crumpled paper ball, pebbles, tree trunk
Creative Process: (Above 4) Class assignment to demonstrate a creative process from simple to complex. Created using card stock and simple shapes
Book Design: (Below 7) Class assignment to use an object (plush microbe) and create a book to represent certain descriptions by using the object
Brochure Design: (Above 2) Class assignment to design a brochure for The Cooper Hewitt Design Museum
(Front and Back)
(Front and Back)
Print Ads: (Above 6) Class assignment to design advertisements that promote the pencil
Interactive Ad: (Above 2) Class assignment to design media and ambient advertisements for Purell hand sanitizer.
(Left) Banner advertisement that responds to the user's mouse movements
(Right) Ambient advertisement on the escalator's handrails that says "Don't mind the food, urine, mucus, feces, and blood residue that you might be touching..."
(Left) Banner advertisement that responds to the user's mouse movements
(Right) Ambient advertisement on the escalator's handrails that says "Don't mind the food, urine, mucus, feces, and blood residue that you might be touching..."
Poster Design: (Above 2) Class assignment to design posters for the Cooper Hewitt National Design Museum